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Fashion art director portfolio12/15/2023 ![]() This is when the camera gets taken off the tripod, the stylists get a little bolder and at least a couple people exclaim, “I have an idea. Most photographers and art directors enjoy that creative burst of energy at the end of the shoot. He both assists and directs the photographer to ensure the team gets “the shot.” And once the planned shot is perfectly captured, the best art directors encourage and support the photographer to go off script and capture the unexpected. He or she oversees the stylists, which may include food, apparel, product, hair and makeup team members. The art director must ensure the creative strategy is met. If the project involves video, the AD is consulted during the curation or development of music and narration, so the visual and audio work together.ĭuring the shoot, the art director and the photographer are part of a well-prepared collaborative team. The art director is heavily involved in selecting talent, props, backgrounds. In some cases, art directors work with photographers to create masks that show on the photos through a tethered laptop during the shoot. This can be important for photos that will have copy, diagrams or other photos sharing the same space in the ad. The art director may sketch a layout of the shots. These tear sheets serve as talking points for the team-the equivalent of mood boards or sample boards used in other creative fields. Often the AD pulls physical and digital tear sheets-samples of inspiration from art, advertising, nature, literature, pop culture and more. They create the vision for the images and manage creative staff such as photographers, graphic designers and others to ensure they correctly execute the concept. Campaign elements are developed and the photographic and video components are designed. Primary duties: In the fashion industry, art directors supervise the creation of visual materials for advertising campaigns, magazines and other media. But often, campaign creative can be well underway before the photographer or videographer is hired.Īs the campaign creative is developed, the art director must ensure that the work articulates the client’s brand-both strategically and graphically. Because Vendi has a full-time professional photographer and videographer, the creative team is able to include him very early in the creative process. In fact, the campaign creative strategy is typically the brain child of the art director, copywriter and creative director-and based on analysis from the marketing and research team. The art director’s job starts well before the shoot. Though the photography was strikingly beautiful and technically excellent, much of the credit for the innovative look of the campaign belonged to the art director. It was bold, effective and ultimately, won several national awards. How wonderful! The new advertising campaign was a dramatic change for them. Not too long ago, we had a client compliment our photographer on the new look of their advertising with his photography.
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